Measuring Electronic Word-of-Mouth Effectiveness
Best Price:
Buy Measuring Electronic Word-of-Mouth Effectiveness for $39.99 at @ Link.springer.com
No coupon is required — this is the standard retail price.
0 Reviews
Set a price drop alert to never miss an offer.
1 Offer
Price Range: $39.99 - $39.99
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |
Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658158880
Condition
New
Product Description
Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.
Available Colors
Available Sizes

