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Auswertung qualitativer Daten
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Der Band bietet einen berblick ber qualitative Auswertungsverfahren und -strategien im Fach Kommunikationswissenschaft. Die Beitrge beschftigen sich mit der Auswertung unterschiedlichen Datenmaterials (z. B. Interviews, Gruppendiskussionen, audiovisuelle Daten), mit forschungspraktischen Herausforderungen in Quer- und Lngsschnittstudien, mit unterschiedlichen Strategien der Datenauswertung (z. B. Typologien, Cluster, Vergleiche, Diskursanalysen, Netzwerkanalysen) sowie verschiedenen qualitativen Perspektiven; von eher induktiven Auswertungsstrategien ber deduktive, theoriegeleitete Verfahren bis hin zu teilweise automatisierten Prozessen.
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