Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Brand Gender

Brand Gender

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319602189
Condition
New
Product Description

This book explores ways to drive and increase a brands most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Available Colors
Available Sizes
1 Offer Price Range: $79.99 - $79.99
BEST PRICE

Single Product Purchase

$79.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$79.99 $79.99

$79.99
See Site In stock Visit Store

Similar Products

Educational Perspectives on Mediality and Subjectivation

$59.99

Chemistry of Nucleosides and Nucleotides

$84.99

Database Programming Languages

$54.99

Diagnostic Imaging of the Nose and Paranasal Sinuses

$39.99

Micro Mentor Texts (10-copy pack)

$269.90

Performance Budgeting

$109.99

Advances in Visual Informatics

$54.99

Female Exiles in Twentieth and Twenty-first Century Europe

$54.99

Zero Hours and On-call Work in Anglo-Saxon Countries

$169.99

Handbuch Sekretariat und Office-Management

$99.99

Myasthenia Gravis and Related Disorders

$129.99

Polar Babies

$3.71

Elemente internationaler Medienwissenschaften

$37.99

"Schmerzliche Erfahrungen der Vergangenheit" und der Prozess der Konstitutionalisierung Europas

$89.99

Rock and Mineral Magnetism

$39.99

Craftspeople and Designer Makers in the Contemporary Creative Economy

$54.99

Post-Communist Economies and Western Trade Discrimination

$54.99

The Philosophy of Geo-Ontologies

$69.99

Der Einfluss der Familie auf das Schulschwnzen

$59.99

Chemie und Fabrikation der tierischen Leime und der Gelatine

$54.99

Wahlen und Whler

$74.99

Wirtschaftssoziologie nach Max Weber

$39.99

Environmental Footprints of Recycled Polyester

$54.99

Formale Sprachen

$29.95

Der junge Carnap in historischem Kontext: 19181935 / Young Carnap in an Historical Context: 191819

$59.99

Representing Communism After the Fall

$54.99

Momentum Maps and Hamiltonian Reduction

$69.99

Multiple Classifier Systems

$39.99

Reimagining Democracy

$84.99

Modell fr ein rechneruntersttztes Qualittssicherungssystem gem DIN ISO 9000 ff

$69.99

Now You Know What You Eat (Hardcover)

$13.49

Sozialarbeit als Sozialplanung

$59.99

Agile Processes in Software Engineering and Extreme Programming

$39.99

Confessions of the Pricing Man

$37.99

Mobile Web Information Systems

$39.99

Pocket Handbook of GI Pharmacotherapeutics

$84.99

Innovationsorientierte Personalentwicklung

$64.99

Soviet and Russian Lunar Exploration

$39.99

Die Mglichkeit der Zndung von Acetylen in Rohrleitungen beim Ausblasen mit Stickstoff

$54.99

Neuro-Psychopharmaka - Ein Therapie-Handbuch

$64.99