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Die Individualisierung des Informationsangebots im E-Commerce
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In dem vorliegenden Buch zeigt Philipp Hoberg, dass die Ausspielung individualisierter Informationsangebote Unternehmen im E-Commerce ein groes Potenzial zur Generierung strategischer Wettbewerbsvorteile in einem hoch-kompetitiven Umfeld erffnet. Zudem beschreibt der Autor die Mglichkeiten und Grenzen einer bedarfsgerechten Kundenansprache im Internet und verdeutlicht, welche Faktoren das spezifische Individualisierungspotenzial eines Unternehmens bedingen.
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