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Effektive interne CSR-Kommunikation

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Springer Nature
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9783658271442
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Product Description

In diesem Werk zeigt Riccardo Wagner praxisnah und auf Basis einer umfassenden kommunikationswissenschaftlichen Studie, wie Unternehmen mit guter interner Kommunikation Mitarbeiter fr Nachhaltigkeit begeistern knnen. Es werden Managementanstze zum Aufbau eines kohrenten CSR-Managements vorgestellt und Wege fr Unternehmen aufgezeigt, die es ermglichen, kreatives Potenzial fr erfolgreiche CSR-Strategien zu nutzen.

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