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Social-Media-Marketing kompakt
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Product Details
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Mglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zhlen? Welche Social-Media-KPIs sind relevant? Ist Social-Media-Marketing gut fr meine Suchmaschinen-Optimierung? In diesem Werk werden alle zentralen Fragen zum Social-Media-Marketing kompetent beantwortet.
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