Apparel & Accessories 
Vehicles & Parts 
Toys & Games 
Sporting Goods 
Office Supplies 
Luggage & Bags 
Home & Garden 
Hardware 
Furniture 
Copied
Go to and paste the code at the checkout to enjoy
The Customer Asset
Best Price (Coupon Required):
Buy The Customer Asset for $31.50 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.
Set a price drop alert to never miss an offer.
Single Product Purchase
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$34.99 | $34.99 |
|
10% OFF
This deals requires coupon
|
$31.50 | See Site | In stock | Visit Store |
Product Details
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers' financial worth to the organization.
Reviews
Questions & Answers
Dankbarkeit
$29.99
Artificial Neural Nets and Genetic Algorithms
$54.99
The Enigma of Probability and Physics
$219.99
Glaukom und Makula 2010
$19.99
Compendium of Chemical Warfare Agents
$179.99
Disordered Thinking and Communication in Children
$39.99
Mitbestimmte Medienpolitik
$59.99
Analytic Philosophy of Religion
$199.99
Naturwissenschaften im Fokus
$119.99
Das Bundesministerium fr Umwelt, Naturschutz und Reaktorsicherheit: Ausgegrenzt statt integriert?
$84.99
Protein-Metal Interactions
$109.99
Analytical Chemistry of Synthetic Colorants
$219.99
Verringerung gesundheitlicher Ungleichheit durch Empowerment
$49.99
High Performance Computing on Vector Systems 2010
$109.00
Fr eine neue Bildungsfinanzierung
$39.99
Design and Analysis of Reinforced Fiber Composites
$109.99
Ideologie der Arbeiterdichtung 1914-1933
$69.99
Cardiac Arrhythmias 2003
$169.99
Automorphic Pseudodifferential Analysis and Higher Level Weyl Calculi
$39.99
Neuroinflammation and Schizophrenia
$179.99
Exceptional Violence and the Crisis of Classic American Literature
$109.99
Von der Psychiatrie zurck in die Schule: Reintegration bei Schulabsentismus
$69.99
Dmpfung von Stowellen in verzweigten Rohrsystemen
$59.99
Atlas of Cerebrospinal Fluid Cells
$109.99
Responses to Geographical Marginality and Marginalization
$169.99
Efficient Algorithms for Global Optimization Methods in Computer Vision
$44.99
Programmieren mit FORTRAN 77 fr Ingenieure
$44.99
Nachhaltigkeit kommunizieren - nachhaltig kommunizieren
$69.99
Demenz in Medien, Zivilgesellschaft und Familie
$69.99
ber die Normalisierung organisierter Brutalitten
$59.99
Fortschritte der Chemie organischer Naturstoffe / Progress in the Chemistry of Organic Natural Produ
$39.99
Anpassungsfhige Maschinenbelegungsplanung eines praxisorientierten hybriden Flow Shops
$89.99
Indigenous Concepts of Education
$54.99
Europe as an Idea and an Identity
$179.99
Deep Learning-Based Approaches for Sentiment Analysis
$139.00
Integrative Suchtarbeit
$99.99
Microbial Polymers
$279.99
Die unspezifischen Bluteiweissreaktionen
$59.99
Eurasian Borderlands
$159.99
Medical Lasers and Their Safe Use
$109.99
