Apparel & Accessories 
Vehicles & Parts 
Toys & Games 
Sporting Goods 
Office Supplies 
Luggage & Bags 
Home & Garden 
Hardware 
Furniture 
Copied
Go to and paste the code at the checkout to enjoy
The Customer Asset
Best Price (Coupon Required):
Buy The Customer Asset for $31.50 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.
Set a price drop alert to never miss an offer.
Single Product Purchase
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$34.99 | $34.99 |
|
10% OFF
This deals requires coupon
|
$31.50 | See Site | In stock | Visit Store |
Product Details
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers' financial worth to the organization.
Reviews
Questions & Answers
Robotics Research
$219.99
Transnational Civil Society and the World Bank
$64.99
Handelsmarketing
$29.99
Gesunde Fhrung
$17.99
Geometric Constraints for Object Detection and Delineation
$129.00
Volunteering and Social Inclusion
$39.99
Die Ablagerung radioaktiver Substanzen im Knochen
$59.99
Proceedings of the 18th Asia Pacific Symposium on Intelligent and Evolutionary Systems, Volume 1
$219.99
Ein Pldoyer fr die Rechte der Frau
$37.99
Marktwertorientiertes Beteiligungscontrolling
$49.99
Pricing and Regulatory Innovations Under Increasing Competition
$84.99
Digital Quantum Information Processing with Continuous-Variable Systems
$139.00
Language Education Policy: The Arab Minority in Israel
$84.99
Media and Genre
$159.99
Human Factors and Reliability Engineering for Safety and Security in Critical Infrastructures
$169.99
Introduction to Artificial Intelligence
$99.99
The Evolution Problem in General Relativity
$109.00
Cultural and Creative Industries and Regional Development
$129.99
Technik und Wissenschaft
$64.99
Implizite Fhrung im interkulturellen Kontext
$49.99
Stress Field of the Earth's Crust
$59.99
Strafrechtliche Analyse der Umsatzsteuerhinterziehung und ihre Bekmpfung
$64.99
Availability, Reliability, and Security in Information Systems and HCI
$54.99
Regulating and Supervising European Financial Markets
$169.99
Longbow Girl (Hardcover)
$13.49
Internationale Kommunikationspolitik fr Investitionsgter
$59.99
Mechanosensitivity and Mechanotransduction
$169.00
Case, Word Order and Prominence
$109.99
The Sociotechnical Constitution of Resilience
$139.99
Cultural Competence in Applied Psychology
$249.99
Revisiting Globalization and the Rise of Global Production Networks
$109.99
Revitalizing Minority Languages
$39.99
The Global Diamond Industry
$109.99
Modelling and Estimation Strategies for Fault Diagnosis of Non-Linear Systems
$109.99
Erfolg im Compliance Management
$44.99
Handbuch zur Geschichte der Naturwissenschaften und der Technik
$59.99
Eine empirische Analyse der Marktdisziplinierung deutscher Sparkassen
$79.99
Complex Sciences
$84.99
The Central Nervous System in Pediatric Critical Illness and Injury
$39.99
Animal Cell Technology
$259.00
