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Wahrnehmungsbasiertes Marketing von Pfarrgemeinden

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Springer Nature
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GTIN
9783658253332
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New
Product Description

Thomas Peters untersucht kirchliches Marketing und freiwilliges Engagement in Deutschland am Beispiel der Mitglieder des grten europischen Akademikerverbandes (CV). Daraus entwickelt er konkrete Handlungsempfehlungen fr die Konzeption und Vermarktung kirchlicher Aktivitten und Angebote, vor allem zur gezielten Rekrutierung ehrenamtlicher Mitarbeiter und Sponsoren mit akademischem Hintergrund, z.B. fr die Durchfhrung kirchlicher Bildungs- und Kulturveranstaltungen, fr Hilfsprojekte oder zur administrativen Untersttzung.

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