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Nicht-Besucherforschung
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Zwar liegen viele Studien zu den Besuchern von Kultureinrichtungen vor, die Selten- oder Nichtbesucher sind jedoch weitgehend unerforscht. Sie aber bilden die Mehrheit der Bevlkerung. Ihre Motivation zum Nichtbesuch steht daher im Mittelpunkt. Der Band gibt einen fundierten berblick zum internationalen Stand der Nichtbesucherforschung. Darauf aufbauend werden umfangreiche quantitative und qualitative Analysen zu Grnden des Nicht-Besuches vorgenommen. Es folgt eine empirisch begrndete, praxisorientierte Theorie zur Besuchergewinnung. Die Autoren legen damit die erste umfangreiche Arbeit zur Nichtbesucherforschung in Deutschland vor.
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