The Cultural Influence on Mass Customization
Best Price:
Buy The Cultural Influence on Mass Customization for $39.99 at @ Link.springer.com
No coupon is required — this is the standard retail price.
0 Reviews
Set a price drop alert to never miss an offer.
1 Offer
Price Range: $39.99 - $39.99
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |
Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658310141
Condition
New
Product Description
This thesis empirically proofs a cultural influence on mass customization the personalization of mass products towards individual tastes - a topic of increasing importance in todays international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingnesstopay for masscustomized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.
Available Colors
Available Sizes

