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Technischer Vertrieb

Technischer Vertrieb

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658325114
Condition
New
Product Description

Das Buch liefert eine praxisorientierte Einfhrung in das Gebiet Technischer Vertrieb / Business-to-Business-Marketing. Es werden alle wichtigen Themen des Bereichs behandelt und die wichtigsten Konzepte und Methoden vorgestellt. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem und anderem nicht-kaufmnnischen Hintergrund einen schnellen berblick in das Ttigkeitsfeld zu ermglichen. In der 2. Auflage wurden alle Kapitel berarbeitet und um neue Entwicklungen und aktuelle Fallbeispiele ergnzt. Der Inhalt Grundlagen des Business-to-Business-Marketings Strategisches Business-to-Business-Marketing Instrumente des Business-to-Business-Marketings Marketing-Organisation und Implementierung Marketing-Controlling Ausgewhlte Spezialgebiete des Business-to-Business-Marketings.

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