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Digitale Kulturkommunikation
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Dieses Buch gibt einen berblick ber die Chancen und Risiken der digitalen Kommunikation fr Kultureinrichtungen. Im ersten Teil werden die Besonderheiten der digitalen Kommunikation gegenber analoger Kommunikation erklrt. Der zweite Teil beschftigt sich mit Strategien und Techniken der digitalen Kommunikation und diskutiert, welche der einschlgigen Konzepte in welcher Weise auch im Kulturbereich angewendet werden knnen. Der dritte Teil schlielich gibt einen berblick ber die aktuellen Anwendungsfelder und Tools der digitalen Kommunikation sowie deren Chancen und Risiken. Hierbei werden viele erfolgreiche Anwendungsbeispiele aus dem Kultursektor herangezogen.
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