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Kommunikation in sozialen Medien: Theorien und Modelle

Kommunikation in sozialen Medien: Theorien und Modelle

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658379698
Condition
New
Product Description

In diesem Lehrbuch werden zentrale und klassische Kommunikationsmodelle vorgestellt, die fr das Medien- und Kommunikationsmanagement relevant sind. Ausgewhlte Modelle und Theorien werden an die Social-Media-Kommunikation jeweils weiterentwickelt und angepasst, um die Aussagekraft, Grenzen und Potenziale fr Aktivitten in den sozialen Medien auszuloten.

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