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Neu gestalteter elektronischer Geschftsverkehr
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Dieses Buch bietet Geschftsleuten und Wissenschaftlern einen praktischen Leitfaden fr den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von 5,6 Billionen Dollar und hat die hchste E-Commerce-Durchdringungsrate der Welt. Aufgrund der COVID-19-Pandemie investieren Marken verstrkt in die Steigerung ihrer Online-Verkufe. Das Buch soll den wachsenden Bedarf von Unternehmern und Unternehmen befriedigen, die hoffen, den chinesischen Markt zu erschlieen, und bietet Studenten und Akademikern, die sich dafr interessieren, wie der E-Commerce den chinesischen Einzelhandel geprgt hat, einen Kontext.
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