Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

International Marketing Management

International Marketing Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783662667996
Condition
New
Product Description

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $79.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$79.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Has visto a mi patito?

$5.21

Environmental Impacts on Families

$169.99

Big Science Transformed

$84.99

Distributed Computing IWDC 2005

$109.99

Brain-Computer-Interfaces in their ethical, social and cultural contexts

$109.00

Grundkurs Mobile Kommunikationssysteme

$34.99

Die Pompejanische Wanddekoration vom Zweiten bis Zum Vierten Stil

$54.99

Changes in Work and Family Life in Japan Under COVID-19

$44.99

Handelsbetrieb und Marktordnung

$59.99

Neuroscience in Intercultural Contexts

$84.99

Olfaktorische Reize in der Markenkommunikation

$79.99

Extreme Values In Random Sequences

$139.99

Z User Workshop, Oxford 1990

$54.99

Alcohol and the Liver

$54.99

The Complement System

$89.00

Max Weber and Contemporary Capitalism

$54.99

Parallel Architectures, Algorithms and Programming

$39.99

Allgemeine Psychopathologie

$74.99

Alzheimer Talk, Text and Context

$54.99

Numerics of Unilateral Contacts and Friction

$109.99

Conflict in the Academy

$39.99

Knstliche Intelligenz und Simulation in der Unternehmung

$44.99

Medicinal and Aromatic Plants of Turkey

$149.00

Rudolf Carnap, Logical Empiricist

$169.00

The Russian Moderates and the Crisis of Tsarism 1914 1917

$54.99

Schistosomiasis

$169.99

Razoxane and Dexrazoxane - Two Multifunctional Agents

$169.99

Employment and Labour Relations Law in the Premier League, NBA and International Rugby Union

$179.99

Reality Lost

$27.99

Berichte zur Lebensmittelsicherheit 2010

$39.99

Wirtschaftlichkeitsanalysen im Gesundheitswesen

$69.99

Simultaneous Triangularization

$109.99

Biogeochemistry of Global Change

$169.00

Natural Intelligence for Scheduling, Planning and Packing Problems

$169.00

Accretion Disks and Magnetic Fields in Astrophysics

$169.99

Unbroken Government

$39.99

Memory and Securitization in Contemporary Europe

$84.99

Revision Anterior Cruciate Ligament Reconstruction

$169.99

Die blaue Paprika

$24.99

Wertschpfungsmanagement im Einkauf

$49.99