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Springer Nature
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9783642296857
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Product Description

Das Thema Entrepreneurship ist eine wirtschaftswissenschaftliche Disziplin, der heute einehohe Bedeutung zugesprochen wird. Als klassisches Querschnittsfach umfasst das Entrepreneurship Komponenten anderer wirtschaftswissenschaftlicher Bereiche wieindustriekonomische, grndungstheoretische, organisationelle und rechtliche Elemente.Das Buch fhrt anhand zahlreicher konkreter Praxisbeispiele in die Unternehmensgrndung ein und zeigt die Grundlagen unternehmerischen Handelns am besonderen Beispiel junger, neu gegrndeter Unternehmen.

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