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Glaubwrdig kommunizieren
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Die Glaubwrdigkeit der Kommunikation ist das zentrale Thema dieses Buches. Es zeigt auf, dass der Kommunikationsstil, wie er die Managementebene in Unternehmen prgt, lediglich der Selbstverstndigung und Selbstbeschreibung einer schmalen Elite von Fhrungskrften dient, der in der Firma und in der ffentlichkeit nicht ankommt und von daher viel Potenzial verschenkt. Dieser Band stellt Strategien vor, wie man authentisch kommuniziert im Unternehmen; in einer Presselandschaft, die geprgt ist von Konkurrenzkampf, Vereinfachung und Zeitnot; und vor dem Hintergrund einer Gegenffentlichkeit, die eine junge Generation von kritischen Konsumenten im Internet etabliert, um dort ethisches Wirtschaften einzufordern.
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