An Insider's Guide to Place Branding

Name: An Insider's Guide to Place Branding
Brand: Springer Nature
SKU: 9783030671440
Availability: InStock

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Product Details

Brand

Springer Nature

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N/A

Part Number

GTIN

9783030671440

Condition

New

Product Description

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

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