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Strategic Equity Partnerships in Professional Football

Strategic Equity Partnerships in Professional Football

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658313005
Condition
New
Product Description

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

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