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Dialogmarketing Perspektiven 2011/2012

Dialogmarketing Perspektiven 2011/2012

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Springer Nature
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Innovationsstarke Branchen und dazu zhlt das Dialogmarketing ganz eindeutig bentigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu frdern. Der Sammelband Dialogmarketing Perspektiven vereint aktuelle Fachbeitrge und Forschungsprojekte zu Themen des Dialogmarketings.

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