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Grundkurs Mobilfunk und Mobile Business
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Das Buch eignet sich fr Leserinnen und Leser, die eine aktuelle und kompakte Darstellung von Mobile Business bentigen. Gut verstndlich und mit vielen Beispielen werden die wichtigsten strategischen, anwendungsbezogenen und technologischen Fragen zur Nutzung von Smartphone, iPhone, iPad und Co. im Unternehmen behandelt. Das Buch richtet sich an Studierende der Wirtschaftswissenschaften, BWL, Wirtschaftsinformatik und Informatik. Es kann sowohl in Bachelor- als auch in Masterstudiengngen genutzt werden. Anhand zahlreicher Fragen und Aufgaben eignet es sich auch zur Klausurvorbereitung und zum Selbststudium.
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