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Reputationsmanagement
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Product Details
Anabel Terns und Christopher Runge zeigen am Beispiel Versicherungen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen knnen hhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter fr sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfr ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewhrleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergnzen zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
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