Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Akzeptanz von Chatbots im Consumer-Marketing

Akzeptanz von Chatbots im Consumer-Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658293161
Condition
New
Product Description

Chatbots sind Nutzungsinnovationen mit groen Erfolgsversprechen fr das Consumer-Marketing, wobei die konsumentenseitige Akzeptanz kritisch fr ihren Erfolg ist. Diese Akzeptanz kann anhand von Technologie-Akzeptanzmodellen gemessen werden. Timo Diers entwickelt ein Akzeptanzmodell speziell fr textbasierte Conversational Interfaces im Marketing. Mit Hilfe einer Strukturgleichungsanalyse und eines eigens fr die Arbeit programmierten Chatbots wird ein neu aufgestelltes Akzeptanzmodell empirisch berprft. Die Auswertung der Daten liefert dabei detaillierte Einblicke in die Akzeptanz von knstlicher Intelligenz im konsumentenseitigen Marketing.

Available Colors
Available Sizes
1 Offer Price Range: $54.99 - $54.99
BEST PRICE

Single Product Purchase

$54.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$54.99 $54.99

$54.99
See Site In stock Visit Store

Similar Products

Nanotechnology in Drug Delivery

$179.00

Analytical Methods for Heat Transfer and Fluid Flow Problems

$39.99

Emerging and Transboundary Animal Viruses

$199.99

Benchmarking Peer-to-Peer Systems

$49.99

Human Body Composition

$219.99

Computer Information Systems and Industrial Management

$99.99

Soft Power in China

$109.99

Housing Finance in Developing Countries

$69.99

Mining Intelligence and Knowledge Exploration

$54.99

Just Follow Me

$3.71

Advanced Packaging and Manufacturing Technology Based on Adhesion Engineering

$159.99

Communications and Networking

$109.99

Organisation und das Neue

$49.99

High Performance Computing for Computational Science VECPAR 2016

$54.99

Jahrbuch der preuischen Forst- und Jagdgesetzgebung und Verwaltung

$59.99

Machine Learning for the Quantified Self

$199.99

Saline and Sodic Soils

$84.99

Qualittsmessung als Prisma

$49.99

Advanced Computing, Networking and Informatics- Volume 1

$219.99

Workplace Envy

$109.99

Virtual Principles in Aircraft Structures

$39.99

Handbuch fr Freie Journalisten

$74.99

Biological Coherence and Response to External Stimuli

$109.00

Implementation and Application of Automata

$54.99

Erfolgreiche Post-Merger-Integration bei ffentlichen Institutionen

$69.99

Shakespeare and Authority

$139.99

Privacy Enhancing Technologies

$54.99

Being alive on land

$54.99

Introduction to Astronomical Photometry

$169.99

Ethical Tech Startup Guide

$44.99

Bounds on the Effective Theory of Gravity in Models of Particle Physics and Cosmology

$109.99

Space, Structure and Randomness

$109.99

Studies on Chinas Special Economic Zones 4

$109.00

Der Umbau des Sozialstaates

$59.99

Zinspolitik und Faktorauslastung

$64.99

Contemporary Economic Theory

$109.99

Rookie Read-About Science-The Universe: The Stars

$4.46

Fundamental Phenomena in the Materials Sciences

$39.99

Parkinsons Disease. From Clinical Aspects to Molecular Basis

$54.99

Linguistic and Psycholinguistic Approaches on Implicatures and Presuppositions

$119.99