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Persuasion unter Komplexittsbedingungen

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Springer Nature
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N/A
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GTIN
9783658117870
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Product Description

Tobias Schmohl befasst sich anhand einer grundlagentheoretisch-konzeptuellen Analyse mit dem rhetorischen Steuerungsbegriff, auf dem das klassische fundamentalrhetorische Persuasionsparadigma aufbaut. Er arbeitet zunchst die Basisprmissen heraus, die fr dieses Konzept konstitutiv sind, um den eingeschrnkten Geltungsbereich der traditionellen Persuasionsvorstellungen sowie die konzeptionellen Limitationen der implizierten Steuerungskonzeption angesichts kommunikativer Komplexittsbedingungen aufzuzeigen. Vor dem Hintergrund der autopoietischen Systemtheorie werden Anschlussstellen fr eine konzeptionelle Erweiterung des rhetorischen Steuerungskonzepts identifiziert und Orientierungshypothesen fr eine programmatische Neuformulierung der rhetorischen Persuasionskategorie mit Blick auf Kommunikationssettings der modernen Gesellschaft abgeleitet.

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