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Business Development
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Das Buch gibt einen kompakten berblick ber das immer wichtiger werdende Thema Business Development (BD). Dazu beschreibt der Autor nicht nur die Rolle des Business Development Managers mit ihren Aufgaben, sondern er zeigt auch, wie Business Development organisatorisch in eine Firma integriert werden kann. Darber hinaus wird ein prototypischer Business Development-Prozess konkret vorgestellt und anhand einer Fallstudie erlutert. Das Fachbuch hilft allen, die als Verantwortliche Business Development im Unternehmen einfhren bzw. optimieren wollen oder zuknftig in diesem Bereich arbeiten.
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