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Kuferverhalten

Kuferverhalten

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658174651
Condition
New
Product Description

Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Kuferverhaltens (Customer Insights) traditionell im Mittelpunkt aller Marketing-berlegungen steht und die Basis fr die Beeinflussung von Kunden sowie fr die Gestaltung von Kundenbeziehungen bildet - drei Zielsetzungen:.

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