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Kuferverhalten
Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Kuferverhaltens (Customer Insights) traditionell im Mittelpunkt aller Marketing-berlegungen steht und die Basis fr die Beeinflussung von Kunden sowie fr die Gestaltung von Kundenbeziehungen bildet - drei Zielsetzungen:.
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