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Brand
Springer Nature
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N/A
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9783658237417
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Product Description

Wofr stehst du? Die Autoren erlutern die Gesetze der modernen Markentechnik und passen sie an die Bedrfnisse und Besonderheiten der Persnlichkeitsentwicklung an. Sie veranschaulichen, wie der Aufbau einer eigenen Marke von innen heraus gelingen kann. So kann der Leser nach der Lektre dieses Buches das, was ihn auszeichnet, auf den Punkt bringen und anderen Menschen authentisch und eindrucksvoll vermitteln. Mit einem Geleitwort von Telekom-CEO Tim Httges, zahlreichen Fallbeispielen und neun exklusiven Interviews, u.a. mit Wolfgang Bosbach, Christoph Burmann, Dieter Adlmaier-Herbst und Tilman Billing. Drei spannende Fakten zum Buch Wissenschaft trifft Do it yourself: Das Buch gibt einen berblick ber populre Anstze des Personal Branding und bietet mit zahlreichen Do it yourself-Sessions die Mglichkeit, direkt loszulegen. Personal Branding trifft Zukunft: Das Buch gibt Werkzeuge und Technikenan die Hand, wie die eigene Persnlichkeit in Zeiten von Knstlicher Intelligenz und Social Media den erfolgsentscheidenden Unterschied machen kann. Persnlichkeitsmarke trifft Unternehmensalltag: Das erste Buch, das einen Einblick gibt, wie Personal Branding in Organisationen systematisch genutzt werden kann.

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