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Der Mobilfunkmarkt im Umbruch
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Die Autoren liefern eine komprimierte, jedoch umfassende Darstellung und Analyse der deutschen Mobilfunkbranche aus innovationskonomischer und unternehmensstrategischer Perspektive. Sie rekonstruieren die sektoralen Innovationssysteme und die Strukturen des Marktes fr mobile Kommunikations- und Multimediadienste sowie die strategischen Konzepte der Netzbetreiber und Serviceprovider zum Zeitpunkt der Einfhrung von UMTS. Es werden Mustervorhersagen zum strategischen Handeln und Erfolgspotenzial der Mobilfunkanbieter, zur Marktentwicklung und zur Konvergenz der Mrkte fr Mobilfunk, Onlinedienste und Endgerte begrndet.
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