The Global Corporate Brand Book
The Global Corporate Brand Book
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781349545513
Condition
New
Product Description
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
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